Public affairs office seeks feedback
By Halle Thornton, 50th Space Wing Public Affairs
/ Published March 21, 2018
SCHRIEVER AIR FORCE BASE, Colo. -- The 50th Space Wing Public Affairs office is implementing a survey-based feedback card designed to collect data about the office’s website, newspaper and social media platforms.
The surveys will be available to fill out for a month.
Steve Kotecki, command information chief with the 50th Space Wing Public Affairs office, explained it is part of Air Force Instruction to conduct annual surveys.
“In today’s changing environment we’re trying to figure out how to best put out news and information so people can receive it in the best way possible,” he said. “The surveys will hopefully help public affairs create better products for our audiences.”
The short survey cards will be available to fill out in areas of high foot traffic like the dining facility and fitness center, as well as the Building 210 atrium.
“Public Affairs controls the various strategic communication platforms for the 50th Space Wing commander,” said Tech. Sgt. Wes Wright, non-commissioned officer in charge of command information, 50th SW PA. “With surveys, we will try to engage with our audience to figure how they prefer to get their news and what types of stories and themes interest them.”
With help from the 50th Force Support Squadron, who conducts surveys regularly, PA constructed a six question survey addressing questions about various news platforms.
“Today’s multimedia landscape is constantly evolving, so we have to stay on top of the current trends. We want to know what our audience wants to know and how they want to know it,” Wright said. "PA will analyze the collected data and decide what modifications needs are.
“Hopefully we will get some good feedback and then be able to tailor how we put news out and to get people more engaged in the products,” Kotecki said. “We will make adjustments where necessary, and if there are any wholes we see, we’ll fill them.”
In addition to the surveys, PA will post on the Schriever Air Force Base Facebook page, asking simple “yes or no” or “this or that” questions to help with audience engagement.
“The polls will also help encourage people to ‘like’ and subscribe to our Facebook page so that they are aware of notifications and updates,” Wright said. “Without feedback we don’t know what to change.”
“This is a really good opportunity for the 50th Space Wing members to shape what the newspaper and website looks like,” Kotecki said. “We are looking for honest feedback on what works and what doesn’t.”
Kotecki encourages people to reach out to the PA office if they have submission ideas or requests.
“We want to tell the Schriever story. It’s not just the Public Affairs story, it’s our story,” he said.
For more information about the PA office, or to inquire about the survey, call 567-5040, or visit Building 210, Room 316.